مقاله مدیریت بررسی تاثیر جهت گیری استراتژیک بر توسعه محصولات صادراتی

Abstract Article Management

From a resource-based perspective, understanding the relationship between strategic orientation and product development can be helpful in achieving higher success. In particular, understanding this effect in adapting product features to new foreign markets or so-called export products is doubly important. Although the relationship between strategic orientation and new product development has been extensively studied, the impact on exports needs further study. This study has been studied among companies active in the Tehran Stock Exchange. The reason for choosing is the ability to access reliable data. The results of Spearman correlation, multiple regression and path analysis using SPSS software show a significant direct effect of strategic orientation (market-oriented dimension) and indirect of all three dimensions of strategic orientation (market-oriented, learning-oriented and entrepreneurship-oriented). ) Is on the development of export products. The significant effect of process mechanisms variable as an intermediate variable has also been confirmed.

نویسندگان

• بهرام رضازاده
• مینا آسیابان