اولویت‌‌‌‌بندی بازارهای هدف صادرات گوجه فرنگی ایران با استفاده از روش تاکسونومی عددی

Article abstract Prioritization of Tomato Export Target Markets:

Increasing the production and export of tomato products in which Iran has a comparative advantage can make it possible to achieve more valuable income. Furthermore; The potential export development of this product is very important in order to export non-oil products. The purpose of this study is to identify and prioritize the export target markets of Iranian tomatoes. Also, in this study, the numerical taxonomy method has been used to select potential export target markets.The data used are related to the period 2001 to 2017. In this study, five coefficients of rank fluctuation, proximity coefficient, mean rank coefficient, average share coefficient and share volatility coefficient have been used. The results of the research showed that according to the priorities, Iraq is in the first priority of the tomato export target country, followed by Afghanistan in the second place and Russia in the third place. The countries of the Persian Gulf are ranked last, including the United Arab Emirates, Oman, Bahrain, Kuwait, Saudi Arabia and Qatar, respectively. With the exception of the United Arab Emirates, the rest of the Gulf states are in last place. Thus, given the current state of tomato exports to different countries, there is a significant difference between potential and actual markets. The specific proposal of this research is to adopt appropriate pricing and production policies to develop exports and identify target export markets.

نویسندگان

• میثم مدرسی ¹
• سمیرا افراسیابی ²
• هوشمند باقری قره بلاغ ³
• فاطمه خانی ⁴

¹ استادیار گروه آموزشی مدیریت کارآفرینی، دانشکده اقتصاد،مدیریت و علوم اداری دانشگاه سمنان

² کارشناس ارشد مدیریت کشاورزی، دانشگاه تبریز

³ دانشجوی دکتری مدیریت بازرگانی، دانشکدۀ اقتصاد، مدیریت و علوم اداری دانشگاه سمنان

⁴ رشتۀ اقتصاد کشاورزی، دانشگاه تهران، تهران، ایران