مقاله مدیریت تأثیر بازارگرایی و تجربه بین‌المللی بر عملکرد صادرات با نقش میانجی استراتژی بازاریابی بین‌المللی

Article abstract The Impact of Market Orientation and International Experience:

Dynamics in business environments due to the emergence of factors such as economic growth or decline, increasing and intensifying competition, globalization, mergers and combinations and technological innovations, has enabled top managers to understand and respond to these changes in a timely manner. In highly competitive global markets, recognizing the needs of customers and differentiating themselves from competitors has become increasingly vital. The purpose of this study is to investigate the effect of international experience and market orientation on export performance with the mediating role of international marketing strategy. In the designed model, the variables affecting international marketing strategies and export performance are identified. The results obtained from the analysis of field data between different groups of experts and managers of companies active in the export of East Azerbaijan province using a structural model, show a positive effect of international market orientation and experience on international marketing strategy as a mediating variable and positive intermediate effect. On export performance

نویسندگان

• محمد فاریابی پژوهشگران عزیز جهت مشاهده دیگر مقالات جناب  اقای  محمد فاریابی کلیک کنید.
• صمد رحیمی اقدم ²
• محمدرضا کوششی ³
• علیرضا پور آقابالایی ⁴

¹ گروه مدیریت، دانشکده اقتصاد و مدیریت دانشگاه تبریز، تبریز

² استادیار گروه مدیریت دانشکده اقتصاد، مدیریت و بازرگانی دانشگاه تبریز

³ گروه مدیریت، دانشگاه آزاد اسلامی تبریز، ایران

⁴ اتاق بازرگانی