افزایش موفقیت توسعه محصول جدید مبتنی بر رویکرد نوآوری باز

Article abstract Increasing the success of new product development:

The emergence of the open innovation paradigm in the innovation management space acknowledges that organizations need to develop their partnerships with external partners in addition to internal research and development to ensure their success in developing new products. Due to this issue, in the present study, an attempt was made to investigate the effect of developing an open innovation approach on the success of new product development in a research organization. For this purpose, after reviewing the research literature in the field of open innovation and the success of new product development, a conceptual model and research hypotheses were developed. Then, a questionnaire was designed to measure the dimensions of open innovation and the success of new product development and was distributed among 100 people in the target community. Research hypotheses were evaluated using correlation and regression tests. The results of correlation analysis in the study organization showed that all dimensions of open innovation have a positive and significant relationship with the success of new product development, but the results of regression analysis confirm this relationship only for two dimensions of open innovation (internal exploration and internal exploitation). Dad.

نویسندگان

• حسین دهقانی پوده ¹
• پیمان اخوان ¹
• سید مهدی حسینی سرخوش ²

¹ دانشگاه صنعتی مالک اشتر

² دانشگاه مالک اشتر